Okay, imagine this. You have a health website. It’s doing… fine. You’re getting about 10,000 visitors a month. Not bad, right? But you know the potential is huge. The market is massive. And frankly, 10k just isn’t cutting it anymore.
That was the situation with Beato.
When we (Seowizzz) stepped in, the goal wasn’t just “improvement.” It was transformation. And over the course of our campaign, we took that 10,000 monthly traffic number and to 300,000 organic monthly visitors.
Yes, you read that right. 30x growth.
So, how did we do it?
Let me tell you exactly how this went down.
The Challenge
Here’s the thing about scaling a health brand, it’s tricky. Google is strict about health content (they call it YMYL – Your Money Your Life). You can’t just write random stuff; it has to be accurate.
Beato had a few major hurdles:
- Traffic was stuck at that 10k mark.
- The tech was messy. They had an in-house shopping section that wasn’t performing well, and they needed to move to Shopify.
- Trust. In the health niche, if people don’t trust you, they don’t buy from you.
We looked at this and said, “Okay, we need a plan that tackles tech, content, and trust all at once.”
The Strategy: How We Built a Traffic
We broke this down into three major categories.
1: The “High-Stakes” Migration (Without Crashing)
Migration is an absolute pain for any website. Ask any SEO expert, or website developer, and they’ll tell you: moving a website is like trying to change the engine of a car while driving it down the highway. If you mess up, traffic drops to zero.
Beato needed to move their entire shopping section (250+ products/SKUs) from their old in-house system to Shopify store (shop.beatoapp.com).
We meticulously mapped every single URL. We set up redirects. We ensured that when Google came looking for the old pages, they were instantly guided to the new ones.
The result? We migrated 250 SKUs without losing a single drop of traffic.
Wait, it gets better. We didn’t just move them; we optimized them. We picked 50 specific products (SKUs) and built dedicated ranking strategies for them. We rewrote descriptions, fixed meta tags, and made those product pages irresistible to Google.
2: Speaking the User’s Language
Here’s a secret most brands miss: not everyone searches in English. Especially in a country like India. We realized that a huge chunk of Beato’s audience was looking for health advice in Hindi. So, we set up a dual-channel blog strategy: Hindi and English.
We didn’t just translate content; we created original, high-quality pieces for both languages. In total, we pumped out 500+ high-quality blogs.
By targeting Hindi keywords, we tapped into a market that competitors were completely ignoring. Suddenly, Beato wasn’t just an English brand; it was a brand for everyone.
3: The “Doctor-Approved” Trust factor
Google is strict about health content. If you write “eating apples cures everything” without proof, Google will put your website to rest. We knew we had to be credible. So, we didn’t just hire writers. We collaborated with real Doctors and Certified Nutritionists.
Every single health-related article went through a quality check.
- Is this medically accurate?
- Is the advice safe?
- Is the tone responsible?
This wasn’t just about safety; it was an SEO power move. It signaled to Google that “Hey, experts are reviewing this content.” This boosted our authority significantly.
The Clean-Up: Fixing the Hygiene
While the content team was writing, our tech team was fixing everything backdoor. The original URL structure was… let’s say, “creative.” It was hard for search engines to understand. We created a systematic, SEO-friendly URL structure that made sense.
We also fixed the branding. Before, the blog looked a bit disjointed. We implemented clear brand guidelines, better structures, and our favorite part, creative infographics.
Why infographics? Because explaining diabetes or health metrics in text is the new media. Showing it in a colorful chart? That keeps people on the page. And when people stay on the page, rankings go up.
The Results
So, what happened after all this work?
Traffic: We went from 10,000 to 300,000 organic monthly visitors. That is the power of combining technical fixes with a massive content engine.
Domain Authority (DA) Gains: In the SEO world, DA is like your reputation score. In January 2024, Beato was sitting at a DA of 36. By July 2024, through our backlinking strategy and quality content, we pushed that up to 40.
Page 1 Rankings: Beato started popping up everywhere. Several high-volume keywords hit Page 1 of Google search results.
Product Visibility: The optimised 50 SKUs we focused on, they started ranking organically, bringing in customers directly to the shop without needing ad spend.
Final Thoughts
Beato’s journey from 10k to 300k visitors proves one thing: SEO isn’t just about keywords.
It’s about building a trustworthy brand, respecting the technical foundations, and understanding who your audience actually is. We didn’t just get them traffic; we built them an asset that will keep delivering value for years. And honestly? That’s the best part of the job.
This case study highlights the strategic SEO partnership between Seowizzz and Beato, showcasing real growth metrics achieved through technical precision and content excellence.
