When BarRaiser came to us, their website was going through some trouble. Great product, sure. But majority of people didn’t knew they existed. We’re talking zero organic visibility, and zero organic leads. And that aling well, because nothing substantial was done on the organic marketing of the brand.
Here’s the thing nobody tells you about organic marketing: it’s not magic. It’s strategy, patience, and knowing exactly what Google wants. And over the next 12 months, we turned BarRaiser into a lead-generating machine that brought in 60x organic leads every single month. And trust me, this took work. Real, methodical, strategic work. But the results? They speak for themselves.
The Problem: Being Invisible Online
When we first started working with BarRaiser, their situation was pretty typical for a B2B SaaS company. They had a solid product, interview intelligence and structured interview solutions that actually help companies hire better. The problem? Most people didn’t know they existed.
Their organic traffic was basically flatline. We’re talking nearly zero monthly visitors coming through organic search. They were spending money on paid ads (which we’ll talk about later), but organic search wasn’t bringing in anything. Their domain authority was sitting at just 18, spam score was hovering around 7%, and honestly, the website structure needed serious work.
The Strategy: Three Pillars of Solution
Here’s where we got strategic. We didn’t just throw content at the problem. We built a three-part system:
Pillar 1: Content That Matters – And lots of it.
Pillar 2: Technical SEO That Actually Works – The boring stuff that makes everything else possible.
Pillar 3: Authority Building – Making Google trust them.
Let’s break this down because each piece matters.
Pillar 1: We Became Content Machines
Alright, so here’s the thing about content, most companies either do too little or too much of the wrong thing. BarRaiser needed to own their space. So we didn’t mess around. We created over 300 high-quality blog posts. And these weren’t random blog posts about “10 tips for hiring”. These were strategic pieces targeting exact keywords that their ideal customers were searching for. Every single post had a purpose.
We also created:
- 2000+ FAQ answers – Think about it: when someone’s researching a solution, they have questions. Lots of them. We answered every single one.
- 100+ Interview Guides pages – Targeted content for people actively looking to improve their interview process.
- 100+ Interview Question pages – More targeted content for people searching for specific interview resources.
Why so much content? Because the interview intelligence space is competitive, and Google loves sites that comprehensively answer questions. When someone searches for anything interview-related, we wanted BarRaiser to be the answer.
But here’s what most people miss: volume without strategy is just noise. Each piece of content we created had:
- A specific keyword focus
- A clear user intent
- Actual value
- Internal linking strategy
Pillar 2: Technical SEO – The Foundation Nobody Sees
Here’s where most companies drop the ball. They create great content, but they ignore the plumbing underneath. So, we focused on what we call “SEO hygiene.” This means:
Website structure – We completely redesigned their service pages, solution pages, and landing pages. Not just for design, but for SEO. Every page had optimized titles, meta descriptions, header tags; the whole thing. We matched everything to their brand voice while making sure Google understood what each page was about.
Site speed and performance – It might sound boring, but Google cares about this, so we cared about it.
Mobile optimization – 60% of people are searching on their phones. We made sure BarRaiser’s site looked great and loaded fast on mobile.
URL structure – Clean, logical, keyword-relevant URLs instead of random strings of numbers.
Schema markup – This is technical but important: we added structured data that helps Google understand exactly what BarRaiser does.
This might sound like small things, but when you add it all together? It’s the difference between ranking and not ranking.
Pillar 3: Authority Building Through Strategic Backlinking
Here’s where things got really interesting. We knew content alone wouldn’t be enough. We needed to build authority. In the SEO world, that means backlinks, other websites linking to BarRaiser.
We executed an extensive backlink strategy. This involved:
- Outreach to relevant industry publications
- Guest posting on authority sites
- Building relationships with industry influencers
- Creating linkable assets (that 300+ blog posts)
The results were astonishing. In just one year, we took BarRaiser’s domain authority from 18 to 55. For context, that’s not just an improvement, that’s a complete authority transformation.
We also elevated their spam score. It went from 7% down to just 1%. This matters because a high spam score tells Google “this site might be sketchy.” We cleared that issue and gave a clear signal that BarRaiser was a legitimate, trustworthy business.
The Results: By The Numbers
Okay, let’s talk about what actually happened.
Organic Traffic Growth: We went from basically nothing to 25,000+ monthly visitors from organic search worldwide. That’s real, sustainable traffic, people actively searching for what BarRaiser offers.
Organic Leads: Here’s the headline number: 60x organic leads per month. These aren’t random clicks. These are people who found BarRaiser through Google, read about their solution, and decided they wanted to learn more. That’s incredibly valuable because these leads are already pre-qualified, they were actively searching for a solution.
Keyword Rankings: We absolutely dominated their target keywords. BarRaiser is now ranking #1 on Google for competitive keywords like:
- “Interview as a service”
- “Interview copilot”
- “Interview intelligence service”
- “Structured interview”
These aren’t easy keywords to rank for. The fact that BarRaiser is #1 for all of them? That’s the result of strategy executed perfectly.
But Wait, What About Paid Ads?
So here’s the full picture. We didn’t only do organic. We also ran a performance marketing strategy alongside the organic work.
With paid ads, we brought in 20x leads per month. Now, organic was still the bigger driver, but paid was important for immediate traffic while the organic strategy was building.
Note: Specific ad spend and exact lead figures for the paid campaign are kept confidential per client agreement. The focus here is on demonstrating the effectiveness of the integrated organic + paid strategy.
Here’s why this matters for the story: organic leads were free. Well, “free” in terms of ongoing ad spend. We invested upfront in content creation and strategy, but once those rankings were achieved, 60x leads came rolling in month after month without additional ad spend. That’s the power of organic. That’s why it matters.
The Timeline
Let me be straight with you, this didn’t happen overnight.
Months 1-3: We built the foundation. We created content pillars, optimized the website, started the backlink outreach. Traffic was still low. This is where most companies give up. They panic because “nothing’s happening.” But something is happening, Google is slowly noticing.
Months 4-6: Content was ramping up. We were hitting 30-50 blogs per month. Rankings started moving. Not dramatically, but we started seeing first-page results for some keywords.
Months 7-9: This is where it gets interesting. Organic traffic started climbing noticeably. We were probably at 5,000-8,000 monthly visits by now. Rankings were improving consistently. Domain authority was climbing.
Months 10-12: Everything clicked. High-volume organic leads started flowing in. We were near the 60x monthly lead number.
The Key Lessons We Learned
Lesson 1: Content Volume Needs Strategy Behind It
Creating 300+ blog posts sounds impressive, right? But here’s what matters: we created them with intent. Each piece targeted specific keywords, addressed specific user problems, and fit into a larger linking strategy. Random content won’t work. Strategic content? That’s the game-changer.
Lesson 2: Authority Matters More Than Ever
A site with high domain authority and low spam score will rank faster and higher than a site with low authority. That’s just how Google works now. Building authority takes time, but it compounds. Every backlink, every piece of quality content, every technical optimization adds up.
Lesson 3: Organic and Paid Work Better Together
Organic brought the majority of leads. Paid brought a meaningful supplement. Together, we had significant quality leads every single month coming to BarRaiser. Neither strategy alone would have been as powerful. The paid ads gave us immediate visibility while organic was building. The organic traffic proved the market wanted what BarRaiser was offering.
Lesson 4: Technical Stuff Actually Matters
SEO hygiene, site speed, mobile optimization, it may sounds tedious. But these are the basics that let your content shine. You can write the world’s best article, but if your site loads slowly or isn’t mobile-friendly, Google will penalize you.
What This Means for Your Business
Here’s the reality: SEO and performance marketing are not either-or decisions. They’re both.
If you’re a B2B SaaS company, you need organic visibility. You need to own your space through content. You need to be the authority that comes up when people search for your solution. But while you’re building that authority (which takes time), paid ads can bridge the gap. They give you immediate leads and market validation while your organic strategy compounds.
The Bottom Line
BarRaiser went from invisible to dominant. From zero organic leads to 60x monthly. From domain authority of 18 to 55. From 7% spam score to 1%. But more than the numbers, they went from a company that great customers couldn’t find, a company that their ideal customers find naturally when they’re actively searching for a solution.
And that, right there, is why organic marketing matters.
This case study represents real results from our Seowizzz organic and performance marketing strategy. Every number, every timeline, and every achievement comes from BarRaiser’s actual campaign performance over a 12-month period.
