What is GEO?
GEO (Generative Engine Optimisation) is the practice of optimising your content and digital footprint so large language models can find, understand, and reference it in AI answers across platforms like ChatGPT, Gemini, Perplexity, and AI Overviews. Instead of chasing only SERPs, you’re training AI systems to recognise and cite your brand where users now ask questions.
